“Fix the receipt collection nightmare, and you’ll solve a real problem.”

CostPocket was founded in 2016 by Martin Sookael, who initially presented his idea to revolutionize accounting at a fintech pitching event and, to his own surprise, won!

However, after speaking with an accountant, he realized the complexity of the task. A pivotal moment came when he received feedback on his budgeting app:
“Fix the receipt collection nightmare, and you’ll solve a real problem.”

Having experienced the frustration of lost receipts himself, Martin clearly saw a problem and the opportunity. Soon he teamed up with Joonas Sernjuk and Eduard Kotov to turn this project into a company, which services over 13,000 businesses across Estonia, Latvia, Poland, and Finland today.

CostPocket values are EPIC

Empowerment
We trust our people to take ownership, speak up, and drive meaningful change - freedom with responsibility.

Prosperity
We grow professionally, personally, and as a business by sharing knowledge and supporting each other’s development.

Impact
We focus on solutions that matter, creating real value for our
customers and making their everyday work easier.

Collaboration
We work as one team - open, honest, and supportive - building strong relationships through trust and shared experiences.

Meet the team

We’re 17 professionals from 7 nationalities, combining skills in sales, marketing, tech, and support. Some of us work from offices in Estonia and Latvia, others remotely, but every quarter, we meet in person to collaborate, realign, and share ideas face to face.

Once a year, we go on an international team trip to step outside the usual routine and deepen our connections. From hiking in the Zakopane mountains to sampling pizza in Rome or singing karaoke in a sulfur bath in Tbilisi—these moments fuel our team spirit.

We may come from different places and backgrounds, but we’re united by our EPIC values. They guide how we collaborate, solve problems, and keep improving.